{"id":862,"date":"2024-02-20T10:40:00","date_gmt":"2024-02-20T01:40:00","guid":{"rendered":"\/column\/?p=862"},"modified":"2024-09-13T13:58:59","modified_gmt":"2024-09-13T04:58:59","slug":"crm","status":"publish","type":"post","link":"\/column\/crm\/","title":{"rendered":"\u30db\u30c6\u30eb\u306b\u304a\u3059\u3059\u3081\u306eCRM(\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406)\uff5c\u30e1\u30ea\u30c3\u30c8\u3084\u6d3b\u7528\u4e8b\u4f8b\u3092\u7d39\u4ecb"},"content":{"rendered":"\n<p>\u8fd1\u5e74\u3001\u30db\u30c6\u30eb\u696d\u754c\u306f\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u6ce2\u306b\u4e57\u308a\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u304c\u4fc3\u9032\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u4e2d\u3067\u3001\u300cCRM\uff08Customer Relationship Management\uff1a\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u300d\u3078\u306e\u6ce8\u76ee\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002CRM\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u3088\u308a\u500b\u5225\u5316\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001CRM\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u3001\u5bbf\u6cca\u696d\u754c\u306b\u304a\u3051\u308bCRM\u306e\u30e1\u30ea\u30c3\u30c8\u3001\u9078\u629e\u6642\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3001\u5b9f\u969b\u306e\u5c0e\u5165\u4e8b\u4f8b\u306b\u81f3\u308b\u307e\u3067\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='insert-page-1 insert-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"\/column\/crm\/#%E5%AE%BF%E6%B3%8A%E6%A5%AD%E7%95%8C%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8BCRM%E9%A1%A7%E5%AE%A2%E9%96%A2%E4%BF%82%E7%AE%A1%E7%90%86%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0%E3%81%A8%E3%81%AF%EF%BC%9F\" title=\"\u5bbf\u6cca\u696d\u754c\u306b\u304a\u3051\u308bCRM(\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0)\u3068\u306f\uff1f\">\u5bbf\u6cca\u696d\u754c\u306b\u304a\u3051\u308bCRM(\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0)\u3068\u306f\uff1f<\/a><\/li><li class='insert-page-1 insert-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"\/column\/crm\/#%E3%83%9B%E3%83%86%E3%83%AB%E3%83%BB%E6%97%85%E9%A4%A8%E3%81%8CCRM%E3%82%92%E5%B0%8E%E5%85%A5%E3%81%99%E3%82%8B%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\" title=\"\u30db\u30c6\u30eb\u30fb\u65c5\u9928\u304cCRM\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\">\u30db\u30c6\u30eb\u30fb\u65c5\u9928\u304cCRM\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li class='insert-page-1 insert-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"\/column\/crm\/#%E3%83%9B%E3%83%86%E3%83%AB%E3%81%8CCRM%E3%82%92%E9%81%B8%E3%81%B6%E9%9A%9B%E3%81%AE%E9%87%8D%E8%A6%81%E3%81%AA%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\" title=\"\u30db\u30c6\u30eb\u304cCRM\u3092\u9078\u3076\u969b\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\">\u30db\u30c6\u30eb\u304cCRM\u3092\u9078\u3076\u969b\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li class='insert-page-1 insert-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"\/column\/crm\/#CRM%E3%81%AE%E3%83%87%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%E3%80%81%E5%B0%8E%E5%85%A5%E3%82%92%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%97%E3%81%AA%E3%81%84%E3%83%9B%E3%83%86%E3%83%AB%E3%81%A8%E3%81%AF%EF%BC%9F\" title=\"CRM\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u5c0e\u5165\u3092\u304a\u3059\u3059\u3081\u3057\u306a\u3044\u30db\u30c6\u30eb\u3068\u306f\uff1f\">CRM\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u5c0e\u5165\u3092\u304a\u3059\u3059\u3081\u3057\u306a\u3044\u30db\u30c6\u30eb\u3068\u306f\uff1f<\/a><\/li><li class='insert-page-1 insert-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"\/column\/crm\/#%E3%83%9B%E3%83%86%E3%83%AB%E3%83%BB%E6%97%85%E9%A4%A8%E3%81%A7%E6%B4%BB%E7%94%A8%E3%81%A7%E3%81%8D%E3%82%8BCRM%E3%81%AE%E7%B4%B9%E4%BB%8B\" title=\"\u30db\u30c6\u30eb\u30fb\u65c5\u9928\u3067\u6d3b\u7528\u3067\u304d\u308bCRM\u306e\u7d39\u4ecb\">\u30db\u30c6\u30eb\u30fb\u65c5\u9928\u3067\u6d3b\u7528\u3067\u304d\u308bCRM\u306e\u7d39\u4ecb<\/a><\/li><li class='insert-page-1 insert-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"\/column\/crm\/#%E3%83%9B%E3%83%86%E3%83%AB%E3%81%AECRM%E6%B4%BB%E7%94%A8%E4%BA%8B%E4%BE%8B\" title=\"\u30db\u30c6\u30eb\u306eCRM\u6d3b\u7528\u4e8b\u4f8b\">\u30db\u30c6\u30eb\u306eCRM\u6d3b\u7528\u4e8b\u4f8b<\/a><\/li><li class='insert-page-1 insert-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"\/column\/crm\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AE%BF%E6%B3%8A%E6%A5%AD%E7%95%8C%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8BCRM%E9%A1%A7%E5%AE%A2%E9%96%A2%E4%BF%82%E7%AE%A1%E7%90%86%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u5bbf\u6cca\u696d\u754c\u306b\u304a\u3051\u308bCRM(\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0)\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CRM\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u3001\u305d\u308c\u3092\u57fa\u306b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3092\u884c\u3046\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u9867\u5ba2\u306e\u57fa\u672c\u60c5\u5831\u3001\u904e\u53bb\u306e\u4e88\u7d04\u5c65\u6b74\u3001\u597d\u307f\u3084\u8981\u671b\u306a\u3069\u306e\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u305d\u308c\u3089\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u306b\u6700\u9069\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002CRM\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u30db\u30c6\u30eb\u306f\u500b\u3005\u306e\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63a5\u5ba2\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001CRM\u306f\u5358\u306b\u9867\u5ba2\u60c5\u5831\u3092\u7ba1\u7406\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u7372\u5f97\u3084\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306a\u3069\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u30db\u30c6\u30eb\u696d\u754c\u3067\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u3055\u308c\u3066\u304a\u308a\u3001CRM\u306f\u305d\u306e\u5b9f\u73fe\u306b\u4e0d\u53ef\u6b20\u306a\u30c4\u30fc\u30eb\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%9B%E3%83%86%E3%83%AB%E3%83%BB%E6%97%85%E9%A4%A8%E3%81%8CCRM%E3%82%92%E5%B0%8E%E5%85%A5%E3%81%99%E3%82%8B%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span>\u30db\u30c6\u30eb\u30fb\u65c5\u9928\u304cCRM\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"533\" src=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_05-1024x533.jpg\" alt=\"\" class=\"wp-image-886\" srcset=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_05-1024x533.jpg 1024w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_05-300x156.jpg 300w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_05-768x400.jpg 768w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_05.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u30db\u30c6\u30eb\u304cCRM\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u306b\u3088\u308b\u4e3b\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u63a5\u5ba2\u306e\u5411\u4e0a<\/strong><\/h5>\n\n\n\n<p>CRM\u306b\u3088\u308a\u3001\u30b2\u30b9\u30c8\u306e\u904e\u53bb\u306e\u6ede\u5728\u5c65\u6b74\u3001\u597d\u307f\u3001\u7279\u5225\u306a\u8981\u6c42\u306a\u3069\u306e\u60c5\u5831\u3092\u84c4\u7a4d\u3057\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63a5\u5ba2\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u4ee5\u524d\u306e\u6ede\u5728\u3067\u9ad8\u8a55\u4fa1\u3092\u5f97\u305f\u30ef\u30a4\u30f3\u3092\u8a18\u61b6\u3057\u3001\u6b21\u306e\u6ede\u5728\u6642\u306b\u63a8\u85a6\u3059\u308b\u3053\u3068\u3084\u3001\u30a2\u30ec\u30eb\u30ae\u30fc\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u7279\u5225\u306a\u98df\u4e8b\u30e1\u30cb\u30e5\u30fc\u306e\u63d0\u4f9b\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u9867\u5ba2\u306e\u60c5\u5831\u304c\u4e00\u5143\u5316\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u554f\u3044\u5408\u308f\u305b\u3084\u8981\u671b\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u65b0\u898f\u96c6\u5ba2\u3078\u306e\u30c7\u30fc\u30bf\u6d3b\u7528<\/strong><\/h5>\n\n\n\n<p>CRM\u306b\u84c4\u7a4d\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3001\u55dc\u597d\u3001\u5229\u7528\u91d1\u984d\u306a\u3069\u3092\u7406\u89e3\u3057\u3001OTA\uff08Online Travel Agency\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u65c5\u884c\u4ee3\u7406\u5e97\uff09\u306e\u8ca9\u58f2\u30d7\u30e9\u30f3\u3092\u65b0\u305f\u306b\u4f5c\u6210\u3057\u305f\u308a\u3001\u6539\u5584\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u6d3b\u7528\u306f\u3001\u7279\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u52b9\u679c\u7684\u3067\u3042\u308a\u3001\u52b9\u7387\u7684\u306a\u96c6\u5ba2\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u30ea\u30d4\u30fc\u30bf\u30fc\u9867\u5ba2\u306e\u7372\u5f97<\/strong><\/h5>\n\n\n\n<p>CRM\u306f\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u3068\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u7372\u5f97\u306b\u5927\u304d\u304f\u5bc4\u4e0e\u3057\u307e\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304d\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u306e\u8a95\u751f\u65e5\u306b\u7279\u5225\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u306a\u3069\u3001\u611f\u52d5\u3092\u4e0e\u3048\u308b\u5c0f\u3055\u306a\u914d\u616e\u304c\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6e80\u8db3\u5ea6\u306e\u9ad8\u3044\u9867\u5ba2\u304b\u3089\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u53e3\u30b3\u30df\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u5f37\u529b\u306a\u624b\u6bb5\u3067\u3059\u3002CRM\u3092\u7528\u3044\u305f\u500b\u5225\u5bfe\u5fdc\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u81ea\u7136\u306a\u53e3\u30b3\u30df\u306e\u4fc3\u9032\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%9B%E3%83%86%E3%83%AB%E3%81%8CCRM%E3%82%92%E9%81%B8%E3%81%B6%E9%9A%9B%E3%81%AE%E9%87%8D%E8%A6%81%E3%81%AA%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\"><\/span><strong>\u30db\u30c6\u30eb\u304cCRM\u3092\u9078\u3076\u969b\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5bbf\u6cca\u696d\u754c\u306b\u304a\u3051\u308bCRM\u9078\u5b9a\u306b\u304a\u3044\u3066\u91cd\u8996\u3059\u3079\u304d4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u5bfe\u5fdc<\/strong><\/h5>\n\n\n\n<p>\u30db\u30c6\u30eb\u904b\u55b6\u3067\u306f\u3001\u30b2\u30b9\u30c8\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u624b\u6bb5\u304c\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30e1\u30fc\u30eb\u3060\u3051\u3067\u306a\u304f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u96fb\u8a71\u3001\u3055\u3089\u306b\u306f\u76f4\u63a5\u306e\u5bfe\u9762\u63a5\u89e6\u307e\u3067\u3001\u69d8\u3005\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u9867\u5ba2\u3068\u52b9\u679c\u7684\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u6a5f\u80fd\u304cCRM\u306b\u306f\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u30b7\u30b9\u30c6\u30e0\u306e\u7d71\u5408\u6027\u3068\u62e1\u5f35\u6027<\/strong><\/h5>\n\n\n\n<p>\u30db\u30c6\u30eb\u306e\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\u3084POS\uff08\u8ca9\u58f2\u6642\u70b9\u60c5\u5831\u7ba1\u7406\uff09\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u7d71\u5408\u6027\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u30b2\u30b9\u30c8\u306e\u4e88\u7d04\u5c65\u6b74\u3084\u597d\u307f\u3001\u5bbf\u6cca\u50be\u5411\u306a\u3069\u30db\u30c6\u30eb\u7279\u6709\u306e\u30c7\u30fc\u30bf\u3092\u52b9\u7387\u7684\u306b\u7ba1\u7406\u3067\u304d\u308b\u6a5f\u80fd\u3082\u5fc5\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u5c06\u6765\u306e\u30d3\u30b8\u30cd\u30b9\u62e1\u5927\u3084\u30b5\u30fc\u30d3\u30b9\u591a\u69d8\u5316\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u67d4\u8edf\u306a\u62e1\u5f35\u6027\u3082\u8003\u616e\u306b\u5165\u308c\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u64cd\u4f5c\u6027<\/strong><\/h5>\n\n\n\n<p>CRM\u306f\u73fe\u5834\u306e\u30b9\u30bf\u30c3\u30d5\u304c\u76f4\u63a5\u64cd\u4f5c\u3059\u308b\u3053\u3068\u306f\u5c11\u306a\u3044\u3067\u3059\u304c\u3001\u69d8\u3005\u306a\u6a5f\u80fd\u304c\u3042\u308b\u305f\u3081\u64cd\u4f5c\u6027\u306f\u91cd\u8981\u3067\u3059\u3002\u76f4\u611f\u7684\u3067\u7406\u89e3\u3057\u3084\u3059\u3044\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3084\u30c7\u30fc\u30bf\u5206\u6790\u7b49\u306e\u6642\u9593\u77ed\u7e2e\u3068\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/strong><\/h5>\n\n\n\n<p>\u4e88\u7b97\u306b\u5408\u308f\u305b\u305f\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044CRM\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u3076\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u521d\u671f\u6295\u8cc7\u3060\u3051\u3067\u306a\u304f\u3001\u904b\u7528\u30b3\u30b9\u30c8\u3082\u542b\u3081\u305f\u7dcf\u5408\u7684\u306a\u30b3\u30b9\u30c8\u3092\u691c\u8a0e\u3057\u3001\u9577\u671f\u7684\u306aROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CRM%E3%81%AE%E3%83%87%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%E3%80%81%E5%B0%8E%E5%85%A5%E3%82%92%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%97%E3%81%AA%E3%81%84%E3%83%9B%E3%83%86%E3%83%AB%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>CRM\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u5c0e\u5165\u3092\u304a\u3059\u3059\u3081\u3057\u306a\u3044\u30db\u30c6\u30eb\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CRM\u306e\u5c0e\u5165\u306b\u306f\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u5168\u3066\u306e\u30db\u30c6\u30eb\u306b\u9069\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u7279\u5b9a\u306e\u72b6\u6cc1\u3067\u306f\u5c0e\u5165\u3092\u898b\u9001\u308b\u3079\u304d\u5834\u5408\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>CRM\u30b7\u30b9\u30c6\u30e0\u306e\u4e3b\u306a\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u9ad8\u3044\u30b3\u30b9\u30c8\u3067\u3059\u3002\u7279\u306b\u3001\u8907\u6570\u306e\u5e97\u8217\uff08\u30c1\u30a7\u30fc\u30f3\u5c55\u958b\uff09\u3092\u6301\u305f\u306a\u3044\u30db\u30c6\u30eb\u3084\u3001\u30ec\u30b9\u30c8\u30e9\u30f3\u3084\u30ec\u30b8\u30e3\u30fc\u65bd\u8a2d\u306a\u3069\u30db\u30c6\u30eb\u4ee5\u5916\u306e\u4e8b\u696d\u3068\u9867\u5ba2\u60c5\u5831\u3092\u7d71\u5408\u3059\u308b\u5fc5\u8981\u304c\u306a\u3044\u5834\u5408\u306b\u306f\u3001CRM\u3088\u308a\u3082PMS\uff08\u5bbf\u6cca\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u306e\u9867\u5ba2\u7ba1\u7406\u6a5f\u80fd\u306e\u65b9\u304c\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u512a\u308c\u3066\u3044\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3084\u65b0\u898f\u9867\u5ba2\u304c\u4e2d\u5fc3\u306e\u30db\u30c6\u30eb\u306e\u5834\u5408\u3001CRM\u306e\u5f37\u307f\u3067\u3042\u308b\u30ea\u30d4\u30fc\u30bf\u30fc\u7372\u5f97\u3084\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u3068\u3044\u3063\u305f\u30e1\u30ea\u30c3\u30c8\u304c\u767a\u63ee\u3055\u308c\u306b\u304f\u3044\u3067\u3059\u3002\u9867\u5ba2\u5c64\u304c\u983b\u7e41\u306b\u5909\u308f\u308b\u305f\u3081\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u306e\u69cb\u7bc9\u304c\u96e3\u3057\u304f\u3001CRM\u5c0e\u5165\u306b\u3088\u308b\u52b9\u679c\u304c\u9650\u5b9a\u7684\u306b\u306a\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%9B%E3%83%86%E3%83%AB%E3%83%BB%E6%97%85%E9%A4%A8%E3%81%A7%E6%B4%BB%E7%94%A8%E3%81%A7%E3%81%8D%E3%82%8BCRM%E3%81%AE%E7%B4%B9%E4%BB%8B\"><\/span>\u30db\u30c6\u30eb\u30fb\u65c5\u9928\u3067\u6d3b\u7528\u3067\u304d\u308bCRM\u306e\u7d39\u4ecb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Salesforce<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"533\" src=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_02-1024x533.jpg\" alt=\"\" class=\"wp-image-882\" srcset=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_02-1024x533.jpg 1024w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_02-300x156.jpg 300w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_02-768x400.jpg 768w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_02.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u3092\u81ea\u52d5\u5316\u3057\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002AI\u642d\u8f09\u306e\u5206\u6790\u6a5f\u80fd\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6700\u9069\u5316\u304c\u884c\u3048\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001Salesforce Data Cloud\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u3068\u306e\u5404\u77ac\u9593\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u7a2e\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u60c5\u5831\u3092\u5168\u30c1\u30fc\u30e0\u304c\u5171\u6709\u3057\u3001\u9ad8\u3044\u671f\u5f85\u306b\u5fdc\u3048\u308b\u305f\u3081\u306e\u62e1\u5f35\u6027\u306b\u512a\u308c\u305fCRM\u3067\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/products\/\" rel=\"nofollow\" title=\"\">https:\/\/www.salesforce.com\/jp\/products\/<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>tripla Connect<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"533\" src=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_03-1024x533.jpg\" alt=\"\" class=\"wp-image-883\" srcset=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_03-1024x533.jpg 1024w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_03-300x156.jpg 300w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_03-768x400.jpg 768w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_03.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>tripla Connect\u306f\u3001\u5bbf\u6cca\u696d\u754c\u306b\u7279\u5316\u3057\u305fCRM\u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u30c4\u30fc\u30eb\u3067\u3059\u3002\u898b\u8fbc\u5ba2\u304b\u3089\u5bbf\u6cca\u5ba2\u307e\u3067\u306e\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u3001\u30d5\u30a1\u30df\u30ea\u30fc\u3001\u30ec\u30b8\u30e3\u30fc\u306a\u3069\u69d8\u3005\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u5fdc\u3057\u305f\u8ca9\u58f2\u4fc3\u9032\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u4e88\u7d04\u30a8\u30f3\u30b8\u30f3\u3084AI\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3068\u306e\u9023\u643a\u3001PMS\u30c7\u30fc\u30bf\u306e\u53d6\u308a\u8fbc\u307f\u306b\u3088\u308a\u3001\u52b9\u7387\u7684\u306a\u9867\u5ba2\u7ba1\u7406\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u6bce\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u5bbf\u6cca\u65bd\u8a2d\u306f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/tripla.io\/connect\/\" rel=\"nofollow\" title=\"\">https:\/\/tripla.io\/connect\/<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Zoho CRM<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"533\" src=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_04-1024x533.jpg\" alt=\"\" class=\"wp-image-884\" srcset=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_04-1024x533.jpg 1024w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_04-300x156.jpg 300w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_04-768x400.jpg 768w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/02\/CRM_04.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Zoho CRM\u306f\u3001\u9867\u5ba2\u7ba1\u7406\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u591a\u6a5f\u80fd\u30af\u30e9\u30a6\u30c9\u578bCRM\u30c4\u30fc\u30eb\u3067\u3059\u3002\u4e16\u754c25\u4e07\u793e\u4ee5\u4e0a\u304c\u5229\u7528\u3057\u3001\u9867\u5ba2\u7ba1\u7406\u3001\u898b\u7a4d\u30fb\u8acb\u6c42\u7ba1\u7406\u3001\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u3001AI\u306b\u3088\u308b\u5c06\u6765\u4e88\u6e2c\u306a\u3069\u3001\u5e45\u5e83\u3044\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>25\u5e74\u4ee5\u4e0a\u306e\u7d4c\u9a13\u3068\u958b\u767a\u3092\u901a\u3058\u3001\u5148\u9032\u6027\u3068\u4f7f\u3044\u3084\u3059\u3055\u3092\u517c\u306d\u5099\u3048\u3001\u6570\u3005\u306e\u8cde\u3092\u53d7\u8cde\u3057\u3066\u3044\u307e\u3059\u3002Zoho CRM\u306e\u62e1\u5f35\u6027\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u7ba1\u7406\u306a\u3069\u3068\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u9023\u643a\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.zoho.com\/jp\/crm\/\" rel=\"nofollow\" title=\"\">https:\/\/www.zoho.com\/jp\/crm\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%9B%E3%83%86%E3%83%AB%E3%81%AECRM%E6%B4%BB%E7%94%A8%E4%BA%8B%E4%BE%8B\"><\/span>\u30db\u30c6\u30eb\u306eCRM\u6d3b\u7528\u4e8b\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u897f\u6b66\u30fb\u30d7\u30ea\u30f3\u30b9\u30db\u30c6\u30eb\u30ba\u30ef\u30fc\u30eb\u30c9\u30ef\u30a4\u30c9\u306b\u304a\u3051\u308bSalesforce\u306e\u5c0e\u5165\u4e8b\u4f8b\u306f\u3001CRM\u30b7\u30b9\u30c6\u30e0\u304c\u30db\u30c6\u30eb\u696d\u754c\u3067\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u304b\u306e\u512a\u308c\u305f\u4f8b\u3067\u3059\u3002\u7279\u306b\u3001Salesforce Marketing Cloud\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u63d0\u4f9b\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u30ec\u30b9\u30c8\u30e9\u30f3\u5229\u7528\u306e\u7279\u5178\u3067\u306f\u3001\u300c\u534a\u5e74\u9593\u306b\u4e00\u5b9a\u56de\u6570\u5229\u7528\u3057\u3066\u3082\u3089\u3063\u305f\u304a\u5ba2\u3055\u307e\u306b\u3001\u304a\u98df\u4e8b\u5238\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u3059\u308b\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u201c\u3082\u3046\u5c11\u3057\u5229\u7528\u3044\u305f\u3060\u3051\u308c\u3070\u3001\u7279\u5178\u3092\u5f97\u3089\u308c\u308b\u201d\u304a\u5ba2\u3055\u307e\u306b\u5bfe\u3057\u3066\u3001\u304a\u77e5\u3089\u305b\u3092\u9001\u308b\u8a66\u307f\u3082\u30b9\u30bf\u30fc\u30c8\u3055\u305b\u307e\u3057\u305f\u3002\u305d\u306e\u307b\u304b\u3001\u5165\u4f1a\u6642\u306e\u30b7\u30ca\u30ea\u30aa\u3084\u8a18\u5ff5\u65e5\u306e\u30e1\u30fc\u30eb\u306a\u3069\u3001\u8907\u6570\u306e\u30b7\u30ca\u30ea\u30aa\u3092\u958b\u767a\u3057\u3001\u904b\u7528\u3092\u7d9a\u3005\u3068\u958b\u59cb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/customer-stories\/princehotels\/\" title=\"\">\u304a\u5ba2\u3055\u307e\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u9ad8\u306e\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u30db\u30c6\u30eb\uff06\u30ea\u30be\u30fc\u30c8\u3078 | Salesforce<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30db\u30c6\u30eb\u696d\u754c\u306b\u304a\u3051\u308bCRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30b7\u30b9\u30c6\u30e0\u306e\u91cd\u8981\u6027\u3068\u305d\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002CRM\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63a5\u5ba2\u3001\u30c7\u30fc\u30bf\u3092\u7528\u3044\u305f\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u30ea\u30d4\u30fc\u30bf\u30fc\u9867\u5ba2\u306e\u7372\u5f97\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>aipass\u306ePMS(\u5bbf\u6cca\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0)\u3067\u306f\u3001\u30db\u30c6\u30eb\u696d\u754c\u306b\u7279\u5316\u3057\u305f\u9867\u5ba2\u7ba1\u7406\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u7ba1\u7406\u3084\u9023\u643a\u3057\u3066\u3044\u308bCRM\u306b\u95a2\u3059\u308b\u3054\u8cea\u554f\u304c\u3042\u308c\u3070\u3001\u305c\u3072\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure 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https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2024\/09\/\u30b3\u30e9\u30e0_cta_3\u5206\u8cc7\u6599-3-2048x726.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd1\u5e74\u3001\u30db\u30c6\u30eb\u696d\u754c\u306f\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u6ce2\u306b\u4e57\u308a\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u304c\u4fc3\u9032\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u4e2d\u3067\u3001\u300cCRM\uff08Customer Relationship Management\uff1a\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u300d\u3078\u306e\u6ce8\u76ee\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002CRM\u306f\u3001\u9867\u5ba2\u30c7 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[5,7,10],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/hotel.aipass.jp\/column\/wp-json\/wp\/v2\/posts\/862"}],"collection":[{"href":"https:\/\/hotel.aipass.jp\/column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotel.aipass.jp\/column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotel.aipass.jp\/column\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hotel.aipass.jp\/column\/wp-json\/wp\/v2\/comments?post=862"}],"version-history":[{"count":24,"href":"https:\/\/hotel.aipass.jp\/column\/wp-json\/wp\/v2\/posts\/862\/revisions"}],"predecessor-version":[{"id":1074,"href":"https:\/\/hotel.aipass.jp\/column\/wp-json\/wp\/v2\/posts\/862\/revisions\/1074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotel.aipass.jp\/column\/wp-json\/wp\/v2\/media\/931"}],"wp:attachment":[{"href":"https:\/\/hotel.aipass.jp\/column\/wp-json\/wp\/v2\/media?parent=862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotel.aipass.jp\/column\/wp-json\/wp\/v2\/categories?post=862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotel.aipass.jp\/column\/wp-json\/wp\/v2\/tags?post=862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}