{"id":1166,"date":"2025-05-28T14:47:21","date_gmt":"2025-05-28T05:47:21","guid":{"rendered":"\/column\/?p=1166"},"modified":"2025-06-05T14:45:27","modified_gmt":"2025-06-05T05:45:27","slug":"adr-occ-revpar","status":"publish","type":"post","link":"\/column\/adr-occ-revpar\/","title":{"rendered":"ADR\u3001OCC\u3001RevPAR\u3068\u306f\uff1f\u30db\u30c6\u30eb\u306e\u30ec\u30d9\u30cb\u30e5\u30fc\u6307\u6a19\u306b\u3064\u3044\u3066\u89e3\u8aac"},"content":{"rendered":"\n<p>2023\u5e74\u3001\u30db\u30c6\u30eb\u696d\u754c\u306f\u30b3\u30ed\u30ca\u798d\u304b\u3089\u306e\u56de\u5fa9\u671f\u3092\u8fce\u3048\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u4eba\u624b\u4e0d\u8db3\u3084\u7269\u4fa1\u4e0a\u6607\u3068\u3044\u3046\u65b0\u305f\u306a\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u74b0\u5883\u4e0b\u3067\u3001\u30db\u30c6\u30eb\u7d4c\u55b6\u8005\u306f\u300c\u3088\u308a\u5c11\u306a\u3044\u5ba2\u5ba4\u3067\u3001\u3088\u308a\u9ad8\u3044\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u300d\u3068\u3044\u3046\u6226\u7565\u7684\u8ee2\u63db\u3092\u8feb\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u969b\u306b\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308b\u306e\u304c\u300cADR\uff08\u5ba2\u5ba4\u5e73\u5747\u5358\u4fa1\uff09\u300d\u300cOCC\uff08\u7a3c\u50cd\u7387\uff09\u300d\u300cRevPAR\u300d\u306e3\u3064\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3001\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u7d4c\u55b6\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u6307\u6a19\u306e\u610f\u5473\u3084\u8a08\u7b97\u65b9\u6cd5\u3001\u6d3b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u3084\u4e8b\u4f8b\u3092\u4ea4\u3048\u306a\u304c\u3089\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u5f8c\u534a\u3067\u306f\u4e0a\u5834\u3057\u3066\u3044\u308b\u30db\u30c6\u30eb\u904b\u55b6\u4f1a\u793e\u306e\u30ec\u30d9\u30cb\u30e5\u30fc\u6307\u6a19\u306b\u3064\u3044\u3066\u3082\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='insert-page-1 insert-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"\/column\/adr-occ-revpar\/#ADR%E3%80%81OCC%E3%80%81RevPAR%E3%81%A8%E3%81%AF%EF%BC%9F\" title=\"ADR\u3001OCC\u3001RevPAR\u3068\u306f\uff1f\">ADR\u3001OCC\u3001RevPAR\u3068\u306f\uff1f<\/a><\/li><li class='insert-page-1 insert-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"\/column\/adr-occ-revpar\/#ADR%E3%80%81OCC%E3%80%81RevPAR%E3%82%92%E5%90%91%E4%B8%8A%E3%81%95%E3%81%9B%E3%82%8B%E6%96%B9%E6%B3%95\" title=\"ADR\u3001OCC\u3001RevPAR\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5\">ADR\u3001OCC\u3001RevPAR\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5<\/a><\/li><li class='insert-page-1 insert-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"\/column\/adr-occ-revpar\/#%E3%81%9D%E3%81%AE%E4%BB%96%E3%81%AE%E3%83%9B%E3%83%86%E3%83%AB%E7%B5%8C%E5%96%B6%E6%8C%87%E6%A8%99\" title=\"\u305d\u306e\u4ed6\u306e\u30db\u30c6\u30eb\u7d4c\u55b6\u6307\u6a19\">\u305d\u306e\u4ed6\u306e\u30db\u30c6\u30eb\u7d4c\u55b6\u6307\u6a19<\/a><\/li><li class='insert-page-1 insert-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"\/column\/adr-occ-revpar\/#%E3%83%9B%E3%83%86%E3%83%AB%E3%81%AE%E3%83%AC%E3%83%99%E3%83%8B%E3%83%A5%E3%83%BC%E6%8C%87%E6%A8%99%E3%81%AE%E7%A2%BA%E8%AA%8D%E6%96%B9%E6%B3%95\" title=\"\u30db\u30c6\u30eb\u306e\u30ec\u30d9\u30cb\u30e5\u30fc\u6307\u6a19\u306e\u78ba\u8a8d\u65b9\u6cd5\">\u30db\u30c6\u30eb\u306e\u30ec\u30d9\u30cb\u30e5\u30fc\u6307\u6a19\u306e\u78ba\u8a8d\u65b9\u6cd5<\/a><\/li><li class='insert-page-1 insert-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"\/column\/adr-occ-revpar\/#%E4%B8%8A%E5%A0%B4%E4%BC%81%E6%A5%AD%E3%81%AE%E4%BA%8B%E4%BE%8B\" title=\"\u4e0a\u5834\u4f01\u696d\u306e\u4e8b\u4f8b\">\u4e0a\u5834\u4f01\u696d\u306e\u4e8b\u4f8b<\/a><\/li><li class='insert-page-1 insert-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"\/column\/adr-occ-revpar\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ADR%E3%80%81OCC%E3%80%81RevPAR%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>ADR\u3001OCC\u3001RevPAR\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">ADR\uff08\u5ba2\u5ba4\u5e73\u5747\u5358\u4fa1\uff09\u3068\u306f\uff1f<\/h4>\n\n\n\n<p>ADR\uff08Average Daily Rate\uff09\u306f\u30011\u65e5\u3042\u305f\u308a\u306e\u5ba2\u5ba4\u5e73\u5747\u5358\u4fa1\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u8fd1\u5e74\u3001\u7279\u306b\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u6307\u6a19\u3067\u3001\u4eba\u624b\u4e0d\u8db3\u3084\u7269\u4fa1\u4e0a\u6607\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u3088\u308a\u9ad8\u3044\u5358\u4fa1\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>ADR\u306e\u8a08\u7b97\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">ADR = \u5bbf\u6cca\u58f2\u4e0a\u5408\u8a08 \u00f7 \u8ca9\u58f2\u5ba2\u5ba4\u6570<\/pre>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u3042\u308b\u30db\u30c6\u30eb\u30671\u65e5\u3042\u305f\u308a\u306e\u5bbf\u6cca\u58f2\u4e0a\u304c200\u4e07\u5186\u3001\u8ca9\u58f2\u5ba2\u5ba4\u6570\u304c50\u5ba4\u306e\u5834\u5408\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">200\u4e07\u5186 \u00f7 50\u5ba4 = 4\u4e07\u5186<\/pre>\n\n\n\n<p>\u3053\u306e\u5834\u5408\u3001ADR\u306f4\u4e07\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>ADR\u306e\u6d3b\u7528\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6d3b\u7528\u65b9\u6cd5<\/th><th>\u8aac\u660e<\/th><\/tr><\/thead><tbody><tr><td>\u4fa1\u683c\u8a2d\u5b9a\u306e\u9069\u6b63\u6027\u78ba\u8a8d<\/td><td>\u5e02\u5834\u4fa1\u683c\u3068\u306e\u6bd4\u8f03\u306b\u3088\u308b\u9069\u6b63\u4fa1\u683c\u306e\u691c\u8a3c<\/td><\/tr><tr><td>\u7af6\u5408\u30db\u30c6\u30eb\u3068\u306e\u6bd4\u8f03<\/td><td>\u540c\u696d\u4ed6\u793e\u3068\u306e\u53ce\u76ca\u6027\u306e\u6bd4\u8f03\u5206\u6790<\/td><\/tr><tr><td>\u53ce\u76ca\u6027\u306e\u5206\u6790<\/td><td>\u5ba2\u5ba4\u5358\u4fa1\u306e\u63a8\u79fb\u306b\u3088\u308b\u53ce\u76ca\u6027\u306e\u8a55\u4fa1<\/td><\/tr><tr><td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a<\/td><td>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u306b\u3088\u308b\u5358\u4fa1\u5909\u52d5\u306e\u5206\u6790<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">OCC\uff08\u7a3c\u50cd\u7387\uff09\u3068\u306f\uff1f<\/h4>\n\n\n\n<p>OCC\uff08Occupancy Rate\uff09\u306f\u3001\u30db\u30c6\u30eb\u306e\u5ba2\u5ba4\u7a3c\u50cd\u7387\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u5168\u5ba2\u5ba4\u6570\u306b\u5bfe\u3059\u308b\u5b9f\u969b\u306b\u8ca9\u58f2\u3055\u308c\u305f\u5ba2\u5ba4\u6570\u306e\u5272\u5408\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>OCC\u306e\u8a08\u7b97\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">OCC = \u8ca9\u58f2\u5ba2\u5ba4\u6570 \u00f7 \u5168\u5ba2\u5ba4\u6570 \u00d7 100<\/pre>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u5168\u5ba2\u5ba4\u6570100\u5ba4\u306e\u30db\u30c6\u30eb\u3067\u300180\u5ba4\u304c\u8ca9\u58f2\u3055\u308c\u305f\u5834\u5408\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">80\u5ba4 \u00f7 100\u5ba4 \u00d7 100 = 80%<\/pre>\n\n\n\n<p>\u3053\u306e\u5834\u5408\u3001OCC\u306f80%\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>OCC\u306e\u6d3b\u7528\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6d3b\u7528\u65b9\u6cd5<\/th><th>\u8aac\u660e<\/th><\/tr><\/thead><tbody><tr><td>\u9700\u8981\u4e88\u6e2c\u306e\u7cbe\u5ea6\u5411\u4e0a<\/td><td>\u904e\u53bb\u306e\u7a3c\u50cd\u7387\u30c7\u30fc\u30bf\u306b\u3088\u308b\u9700\u8981\u4e88\u6e2c<\/td><\/tr><tr><td>\u4fa1\u683c\u6226\u7565\u306e\u7b56\u5b9a<\/td><td>\u7a3c\u50cd\u7387\u306b\u5fdc\u3058\u305f\u4fa1\u683c\u8a2d\u5b9a\u306e\u6700\u9069\u5316<\/td><\/tr><tr><td>\u53ce\u76ca\u6700\u5927\u5316\u306e\u5224\u65ad\u6750\u6599<\/td><td>\u7a3c\u50cd\u7387\u3068\u5358\u4fa1\u306e\u30d0\u30e9\u30f3\u30b9\u8abf\u6574<\/td><\/tr><tr><td>\u30b7\u30fc\u30ba\u30f3\u5225\u306e\u9700\u8981\u5206\u6790<\/td><td>\u5b63\u7bc0\u5909\u52d5\u306b\u3088\u308b\u9700\u8981\u30d1\u30bf\u30fc\u30f3\u306e\u628a\u63e1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">RevPAR\uff08\u5ba2\u5ba4\u7a3c\u50cd\u7387\u3042\u305f\u308a\u306e\u53ce\u76ca\uff09\u3068\u306f\uff1f<\/h4>\n\n\n\n<p>RevPAR\uff08Revenue Per Available Room\uff09\u306f\u30011\u5ba4\u3042\u305f\u308a\u306e\u53ce\u76ca\u6027\u3092\u793a\u3059\u7dcf\u5408\u7684\u306a\u6307\u6a19\u3067\u3059\u3002ADR\u3068OCC\u306e\u4e21\u65b9\u3092\u8003\u616e\u3057\u305f\u3001\u3088\u308a\u5305\u62ec\u7684\u306a\u53ce\u76ca\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>RevPAR\u306e\u8a08\u7b97\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e2\u3064\u306e\u65b9\u6cd5\u3067\u8a08\u7b97\u3067\u304d\u307e\u3059\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">\u65b9\u6cd51\uff1aRevPAR = ADR \u00d7 OCC\n\u65b9\u6cd52\uff1aRevPAR = \u5bbf\u6cca\u58f2\u4e0a\u5408\u8a08 \u00f7 \u5168\u5ba2\u5ba4\u6570<\/pre>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001ADR\u304c3\u4e07\u5186\u3001OCC\u304c70%\u306e\u5834\u5408\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">3\u4e07\u5186 \u00d7 0.7 = 2.1\u4e07\u5186<\/pre>\n\n\n\n<p>\u3053\u306e\u5834\u5408\u3001RevPAR\u306f2.1\u4e07\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>RevPAR\u306e\u6d3b\u7528\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6d3b\u7528\u65b9\u6cd5<\/th><th>\u8aac\u660e<\/th><\/tr><\/thead><tbody><tr><td>\u53ce\u76ca\u6027\u306e\u7dcf\u5408\u8a55\u4fa1<\/td><td>\u5ba2\u5ba41\u5ba4\u3042\u305f\u308a\u306e\u53ce\u76ca\u6027\u306e\u8a55\u4fa1<\/td><\/tr><tr><td>\u7d4c\u55b6\u6226\u7565\u306e\u7b56\u5b9a<\/td><td>\u53ce\u76ca\u6700\u5927\u5316\u306b\u5411\u3051\u305f\u6226\u7565\u7acb\u6848<\/td><\/tr><tr><td>\u6295\u8cc7\u5224\u65ad\u306e\u6750\u6599<\/td><td>\u6295\u8cc7\u53ce\u76ca\u7387\u306e\u8a55\u4fa1\u6307\u6a19<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ADR%E3%80%81OCC%E3%80%81RevPAR%E3%82%92%E5%90%91%E4%B8%8A%E3%81%95%E3%81%9B%E3%82%8B%E6%96%B9%E6%B3%95\"><\/span>ADR\u3001OCC\u3001RevPAR\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"521\" src=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u753b\u50cf.jpg\" alt=\"\" class=\"wp-image-1188\" srcset=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u753b\u50cf.jpg 1000w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u753b\u50cf-300x156.jpg 300w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u753b\u50cf-768x400.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u5b9f\u969b\u306b\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5fdc\u3058\u305fADR\u6226\u7565<\/h4>\n\n\n\n<p>\u5e02\u5834\u306e\u9700\u8981\u52d5\u5411\u3092\u5206\u6790\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5fdc\u3058\u305f\u4fa1\u683c\u8a2d\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u53ce\u76ca\u6027\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u30db\u30c6\u30eb\u3067\u306f\u3001\u5e73\u65e5\u306e\u30d3\u30b8\u30cd\u30b9\u5ba2\u5411\u3051\u306b\u671d\u98df\u4ed8\u304d\u30d7\u30e9\u30f3\u3092\u8a2d\u5b9a\u3057\u3001\u9031\u672b\u306f\u89b3\u5149\u5ba2\u5411\u3051\u306b\u5915\u98df\u4ed8\u304d\u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u6700\u9069\u306a\u4fa1\u683c\u8a2d\u5b9a\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5b63\u7bc0\u6027\u3092\u8003\u616e\u3057\u305f\u4fa1\u683c\u8a2d\u5b9a\u3082\u91cd\u8981\u3067\u3059\u3002\u89b3\u5149\u5730\u306e\u30db\u30c6\u30eb\u3067\u306f\u3001\u7e41\u5fd9\u671f\uff08\u4f8b\uff1a\u7d05\u8449\u30b7\u30fc\u30ba\u30f3\u3001\u685c\u306e\u5b63\u7bc0\uff09\u306f\u901a\u5e38\u306e1.5\uff5e2\u500d\u306e\u4fa1\u683c\u3092\u8a2d\u5b9a\u3057\u3001\u9591\u6563\u671f\uff08\u4f8b\uff1a\u6885\u96e8\u6642\u671f\u3001\u51ac\u671f\uff09\u306f\u901a\u5e38\u306e7\uff5e8\u5272\u7a0b\u5ea6\u306e\u4fa1\u683c\u3067\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3067\u3001\u5e74\u9593\u3092\u901a\u3058\u3066\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u4e88\u7d04\u72b6\u6cc1\u306b\u5fdc\u3058\u305fOCC\u7ba1\u7406<\/h4>\n\n\n\n<p>\u65e9\u671f\u4e88\u7d04\u8005\u306b\u5bfe\u3057\u306610\uff5e20%\u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5b89\u5b9a\u3057\u305f\u4e88\u7d04\u306e\u78ba\u4fdd\u3068\u7a3c\u50cd\u7387\u306e\u5411\u4e0a\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u9591\u6563\u671f\u306e\u4e88\u7d04\u78ba\u4fdd\u306b\u52b9\u679c\u7684\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u6c96\u7e04\u306e\u30ea\u30be\u30fc\u30c8\u30db\u30c6\u30eb\u3067\u306f\u30013\u30f6\u6708\u524d\u306e\u4e88\u7d04\u306b\u5bfe\u3057\u306620%\u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u3001\u7279\u306b\u9591\u6563\u671f\u306e\u4e88\u7d04\u78ba\u4fdd\u306b\u52b9\u679c\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u76f4\u524d\u306e\u7a7a\u5ba4\u306b\u5bfe\u3057\u306620\uff5e30%\u306e\u5272\u5f15\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u7a3c\u50cd\u7387\u306e\u5411\u4e0a\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u904e\u5ea6\u306a\u5024\u4e0b\u3052\u306f\u53ce\u76ca\u6027\u3092\u640d\u306a\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u4e88\u7d04\u72b6\u6cc1\u3084\u5e02\u5834\u52d5\u5411\u3092\u8003\u616e\u3057\u305f\u614e\u91cd\u306a\u5224\u65ad\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u90fd\u5e02\u90e8\u306e\u30b7\u30c6\u30a3\u30db\u30c6\u30eb\u3067\u306f\u3001\u5f53\u65e5\u306e\u7a7a\u5ba4\u306b\u5bfe\u3057\u306630%\u7a0b\u5ea6\u306e\u5272\u5f15\u3092\u8a2d\u5b9a\u3057\u3001\u7279\u306b\u5e73\u65e5\u306e\u7a3c\u50cd\u7387\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5ba2\u5ba4\u30bf\u30a4\u30d7\u3068\u4ed8\u52a0\u4fa1\u5024\u306b\u3088\u308bRevPAR\u6700\u5927\u5316<\/h4>\n\n\n\n<p>\u5ba2\u5ba4\u30bf\u30a4\u30d7\u306e\u591a\u69d8\u5316\u3068\u4ed8\u52a0\u4fa1\u5024\u306e\u63d0\u4f9b\u306f\u3001\u53ce\u76ca\u6700\u5927\u5316\u306e\u91cd\u8981\u306a\u6226\u7565\u3067\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u5ba2\u5411\u3051\u306e\u9ad8\u7d1a\u5ba2\u5ba4\u3068\u89b3\u5149\u5ba2\u5411\u3051\u306e\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u5ba2\u5ba4\u3092\u5206\u3051\u3001\u305d\u308c\u305e\u308c\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u6700\u9069\u306a\u4fa1\u683c\u8a2d\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9ad8\u3044ADR\u3068\u9ad8\u3044OCC\u306e\u4e21\u7acb\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u4ed8\u52a0\u30b5\u30fc\u30d3\u30b9\u3084\u7279\u5225\u306a\u4f53\u9a13\u3092\u7d44\u307f\u8fbc\u3093\u3060\u9ad8\u4ed8\u52a0\u4fa1\u5024\u30d7\u30e9\u30f3\u306e\u958b\u767a\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u5730\u5143\u306e\u6709\u540d\u30ec\u30b9\u30c8\u30e9\u30f3\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3084\u3001\u5730\u57df\u306e\u4f1d\u7d71\u6587\u5316\u4f53\u9a13\u3092\u7d44\u307f\u8fbc\u3093\u3060\u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u901a\u5e38\u306e1.5\uff5e2\u500d\u7a0b\u5ea6\u306e\u4fa1\u683c\u3067\u8ca9\u58f2\u3057\u3001\u53ce\u76ca\u6027\u306e\u5411\u4e0a\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u798f\u5ca1\u306e\u30db\u30c6\u30eb\u3067\u306f\u3001\u5730\u5143\u306e\u6709\u540d\u30b7\u30a7\u30d5\u306b\u3088\u308b\u7279\u5225\u30c7\u30a3\u30ca\u30fc\u3084\u3001\u5730\u5143\u306e\u4f1d\u7d71\u5de5\u82b8\u4f53\u9a13\u3092\u7d44\u307f\u8fbc\u3093\u3060\u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3057\u3001\u901a\u5e38\u306e2\u500d\u7a0b\u5ea6\u306e\u4fa1\u683c\u3067\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3067\u3001\u53ce\u76ca\u6027\u306e\u5411\u4e0a\u3092\u56f3\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%9D%E3%81%AE%E4%BB%96%E3%81%AE%E3%83%9B%E3%83%86%E3%83%AB%E7%B5%8C%E5%96%B6%E6%8C%87%E6%A8%99\"><\/span>\u305d\u306e\u4ed6\u306e\u30db\u30c6\u30eb\u7d4c\u55b6\u6307\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ADR\u3001OCC\u3001RevPAR\u306f\u57fa\u672c\u7684\u306a\u30ec\u30d9\u30cb\u30e5\u30fc\u6307\u6a19\u3067\u3059\u304c\u3001\u3053\u3053\u3067\u306f\u30db\u30c6\u30eb\u7d4c\u55b6\u306b\u304a\u3044\u3066\u3088\u308a\u5305\u62ec\u7684\u306a\u6307\u6a19\u306b\u3064\u3044\u3066\u3082\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u58f2\u4e0a\u69cb\u6210\u6bd4\uff08\u5bbf\u6cca\u30fb\u6599\u98f2\u30fb\u305d\u306e\u4ed6\uff09<\/h4>\n\n\n\n<p>\u5bbf\u6cca\u90e8\u9580\u3001\u6599\u98f2\u90e8\u9580\u3001\u305d\u306e\u4ed6\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3001\u90e8\u9580\u3054\u3068\u306e\u58f2\u4e0a\u69cb\u6210\u6bd4\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u90e8\u9580\u306e\u53ce\u76ca\u6027\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u90e8\u9580<\/th><th>\u5185\u5bb9<\/th><th>\u53ce\u76ca\u6027\u5411\u4e0a\u306e\u30dd\u30a4\u30f3\u30c8<\/th><\/tr><\/thead><tbody><tr><td>\u5bbf\u6cca<\/td><td>\u5ba2\u5ba4\u8ca9\u58f2<\/td><td>ADR\u3001OCC\u3001RevPAR\u306a\u3069\u306e\u6307\u6a19\u3092\u6d3b\u7528\u3057\u305f\u5ba2\u5ba4\u8ca9\u58f2\u6226\u7565\u306e\u6700\u9069\u5316<\/td><\/tr><tr><td>\u6599\u98f2<\/td><td>\u30ec\u30b9\u30c8\u30e9\u30f3\u3001\u30d0\u30fc\u3001\u30ab\u30d5\u30a7\u306a\u3069<\/td><td>\u98df\u6750\u539f\u4fa1\u306e\u7ba1\u7406\u3001\u30e1\u30cb\u30e5\u30fc\u69cb\u6210\u306e\u6700\u9069\u5316\u3001\u5ba2\u5358\u4fa1\u5411\u4e0a<\/td><\/tr><tr><td>\u305d\u306e\u4ed6<\/td><td>\u58f2\u5e97\u3001\u99d0\u8eca\u5834\u3001\u8cb8\u5207\u98a8\u5442\u306a\u3069<\/td><td>\u4ed8\u5e2f\u65bd\u8a2d\u306e\u7a3c\u50cd\u7387\u5411\u4e0a\u3001\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u306e\u5145\u5b9f\u3001\u8ffd\u52a0\u53ce\u76ca\u306e\u5275\u51fa<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">GOP\uff08Gross Operating Profit\uff09<\/h4>\n\n\n\n<p>GOP\uff08\u7c97\u5229\u76ca\uff09\u306f\u3001\u30db\u30c6\u30eb\u306e\u55b6\u696d\u53ce\u5165\u304b\u3089\u76f4\u63a5\u8cbb\u7528\u3092\u5dee\u3057\u5f15\u3044\u305f\u5229\u76ca\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002<br>GOP\u8a08\u7b97\u5f0f\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a GOP = \u7dcf\u58f2\u4e0a\u9ad8 &#8211; \u76f4\u63a5\u8cbb\u7528\uff08\u4eba\u4ef6\u8cbb\u3001\u98df\u6750\u8cbb\u3001\u6c34\u9053\u5149\u71b1\u8cbb\u3001\u6e05\u6383\u8cbb\u306a\u3069\uff09<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5834\u5408\u306eGOP\u3092\u8a08\u7b97\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul>\n<li>\u7dcf\u58f2\u4e0a\u9ad8: 1\u5104\u5186<\/li>\n\n\n\n<li>\u76f4\u63a5\u8cbb\u7528:\n<ul>\n<li>\u4eba\u4ef6\u8cbb: 3,000\u4e07\u5186<\/li>\n\n\n\n<li>\u98df\u6750\u8cbb: 1,500\u4e07\u5186<\/li>\n\n\n\n<li>\u6c34\u9053\u5149\u71b1\u8cbb: 800\u4e07\u5186<\/li>\n\n\n\n<li>\u305d\u306e\u4ed6\u7d4c\u8cbb: 1,700\u4e07\u5186<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>GOP = 1\u5104\u5186 &#8211; (3,000\u4e07\u5186 + 1,500\u4e07\u5186 + 800\u4e07\u5186 + 1,700\u4e07\u5186) <br>= 1\u5104\u5186 &#8211; 7,000\u4e07\u5186 <br>= 3,000\u4e07\u5186<\/p>\n\n\n\n<p>GOP\u306e\u8cbb\u7528\u90e8\u5206\u306b\u304a\u3051\u308b\u3001\u9805\u76ee\u306e\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u9805\u76ee<\/th><th>\u5206\u6790\u30dd\u30a4\u30f3\u30c8<\/th><\/tr><\/thead><tbody><tr><td>\u4eba\u4ef6\u8cbb<\/td><td>\u30b7\u30b9\u30c6\u30e0\u306b\u3088\u308b\u7701\u4eba\u5316\u3001\u30b9\u30bf\u30c3\u30d5\u306e\u30de\u30eb\u30c1\u30bf\u30b9\u30af\u5316<\/td><\/tr><tr><td>\u98df\u6750\u8cbb<\/td><td>\u539f\u4fa1\u7387\u306e\u7ba1\u7406\u3001\u4ed5\u5165\u308c\u5148\u306e\u898b\u76f4\u3057<\/td><\/tr><tr><td>\u6c34\u9053\u5149\u71b1\u8cbb<\/td><td>\u7701\u30a8\u30cd\u8a2d\u5099\u306e\u5c0e\u5165\u3001\u4f7f\u7528\u91cf\u306e\u7ba1\u7406<\/td><\/tr><tr><td>\u305d\u306e\u4ed6\u7d4c\u8cbb<\/td><td>\u7d4c\u8cbb\u524a\u6e1b\u306e\u4f59\u5730\u3001\u30a2\u30a6\u30c8\u30bd\u30fc\u30b7\u30f3\u30b0\u306e\u691c\u8a0e<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%9B%E3%83%86%E3%83%AB%E3%81%AE%E3%83%AC%E3%83%99%E3%83%8B%E3%83%A5%E3%83%BC%E6%8C%87%E6%A8%99%E3%81%AE%E7%A2%BA%E8%AA%8D%E6%96%B9%E6%B3%95\"><\/span>\u30db\u30c6\u30eb\u306e\u30ec\u30d9\u30cb\u30e5\u30fc\u6307\u6a19\u306e\u78ba\u8a8d\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ec\u30d9\u30cb\u30e5\u30fc\u6307\u6a19\u3092\u52b9\u7387\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u306b\u306f\u3001\u9069\u5207\u306a\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u306f\u4ee3\u8868\u7684\u306a2\u3064\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">PMS\uff08\u30db\u30c6\u30eb\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u306e\u6d3b\u7528<\/h4>\n\n\n\n<p>PMS\u306e\u96c6\u8a08\u6a5f\u80fd\u3084\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u6307\u6a19\u78ba\u8a8d\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002PMS\u306b\u306f\u3001\u30cd\u30c3\u30c8\u306e\u4e88\u7d04\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001\u6ede\u5728\u4e2d\u306e\u8ffd\u52a0\u58f2\u4e0a\uff08\u30ec\u30b9\u30c8\u30e9\u30f3\u3084\u30b9\u30d1\u306a\u3069\u306e\u9928\u5185\u6d88\u8cbb\uff09\u3001\u76f4\u63a5\u4e88\u7d04\u306e\u30c7\u30fc\u30bf\u306a\u3069\u3082\u542b\u307e\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30db\u30c6\u30eb\u5168\u4f53\u306e\u53ce\u76ca\u5206\u6790\u3092\u884c\u3046\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u8a73\u7d30\u306e\u58f2\u4e0a\u30c7\u30fc\u30bf\u3092\u51fa\u529b\u3067\u304d\u308b\u3053\u3068\u3082PMS\u3092\u9078\u5b9a\u3059\u308b\u4e0a\u3067\u5927\u4e8b\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>PMS\u306b\u3064\u3044\u3066\u3088\u308a\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"linkcard\"><div class=\"lkc-external-wrap\"><a class=\"lkc-link no_icon\" href=\"https:\/\/aipass.jp\/column\/pms\/\" target=\"_blank\" rel=\"external noopener\"><div class=\"lkc-card\"><div class=\"lkc-content\"><figure class=\"lkc-thumbnail\"><img class=\"lkc-thumbnail-img\" src=\"https:\/\/s.wordpress.com\/mshots\/v1\/https%3A%2F%2Faipass.jp%2Fcolumn%2Fpms%2F?w=200\" alt=\"\" \/><\/figure><div class=\"lkc-title\"><div class=\"lkc-title-text\">\u30db\u30c6\u30eb\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0(PMS)\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3084\u6a5f\u80fd\u3001\u9078\u3073\u65b9\u306e\u5b8c\u5168\u30ac\u30a4\u30c9<\/div><\/div><div class=\"lkc-url\">https:\/\/aipass.jp\/column\/pms\/<\/div><div class=\"lkc-excerpt\">\u30db\u30c6\u30eb\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff08PMS\uff09\u3068\u306f\uff1f \u30db\u30c6\u30eb\u696d\u754c\u3067\u306f\u3001\u52b9\u7387\u7684\u306a\u904b\u55b6\u3068\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u305d\u306e\u4e2d\u5fc3\u3068\u306a\u308b<\/div><\/div><div class=\"clear\"><\/div><\/div><\/a><\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\">\u72ec\u81eaBI\u306e\u6d3b\u7528<\/h4>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u5206\u6790\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u5206\u6790\u304c\u3084\u65bd\u8a2d\u72ec\u81ea\u306e\u5207\u308a\u53e3\u3067\u306e\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Tableau\u3084Amazon QuickSight\u3001Power BI\u306a\u3069\u306eBI\u30c4\u30fc\u30eb\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306eBI\u30c4\u30fc\u30eb\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u53ce\u76ca\u306e\u6700\u5927\u5316\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%8A%E5%A0%B4%E4%BC%81%E6%A5%AD%E3%81%AE%E4%BA%8B%E4%BE%8B\"><\/span>\u4e0a\u5834\u4f01\u696d\u306e\u4e8b\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u5b9f\u969b\u306b\u4e0a\u5834\u4f01\u696d\u306eADR\u3084OCC\u3001RevPAR\u306a\u3069\u306e\u30ec\u30d9\u30cb\u30e5\u30fc\u6307\u6a19\u3092\u958b\u793a\u3057\u3066\u3044\u308b\u304b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u30d3\u30b8\u30cd\u30b9\u30db\u30c6\u30eb\u3001\u30ea\u30be\u30fc\u30c8\u30db\u30c6\u30eb\u3001\u30b7\u30c6\u30a3\u30db\u30c6\u30eb\u306a\u3069\u3001\u696d\u614b\u5225\u306e\u5404\u6307\u6a19\u306e\u76ee\u5b89\u306b\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5171\u7acb\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9<\/h4>\n\n\n\n<p>\u30c9\u30fc\u30df\u30fc\u30a4\u30f3\u4e8b\u696d\u306f\u3001FY3\/25\u306e\u5e74\u9593\u5e73\u5747\u3067\u7a3c\u50cd\u738787.4%\u3001ADR15.6\u5343\u5186\u3001RevPAR13.6\u5343\u5186\u3068\u3001\u5b89\u5b9a\u3057\u305f\u9ad8\u7a3c\u50cd\u30fb\u9ad8\u53ce\u76ca\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u30ea\u30be\u30fc\u30c8\u4e8b\u696d\u306f\u5b63\u7bc0\u6027\u306e\u5f71\u97ff\u304c\u5927\u304d\u304f\u3001\u7a3c\u50cd\u738778.9%\u3001ADR48.7\u5343\u5186\u3001RevPAR38.4\u5343\u5186\u3068\u5358\u4fa1\u306f\u9ad8\u3044\u3082\u306e\u306e\u5909\u52d5\u304c\u5927\u304d\u3044\u50be\u5411\u3067\u3059\u3002\u696d\u614b\u3054\u3068\u306e\u7279\u6027\u304c\u3001KPI\u306b\u660e\u78ba\u306b\u8868\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.54.40-1024x576.png\" alt=\"\" class=\"wp-image-1175\" srcset=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.54.40-1024x576.png 1024w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.54.40-300x169.png 300w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.54.40-768x432.png 768w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.54.40-1536x864.png 1536w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.54.40-2048x1151.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.54.51-1024x576.png\" alt=\"\" class=\"wp-image-1176\" srcset=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.54.51-1024x576.png 1024w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.54.51-300x169.png 300w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.54.51-768x432.png 768w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.54.51-1536x864.png 1536w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.54.51-2048x1151.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.kyoritsugroup.co.jp\/cms\/wp-content\/uploads\/2025\/02\/2025_3_siryo.pdf\" title=\"\u51fa\u5178\uff1a\u682a\u5f0f\u4f1a\u793e\u5171\u7acb\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u300c2025\u5e743\u6708\u671f \u7b2c3\u56db\u534a\u671f\u6c7a\u7b97\u8aac\u660e\u8cc7\u6599\u300d\uff082025\u5e742\u670818\u65e5\u767a\u8868\uff09\">\u51fa\u5178\uff1a\u682a\u5f0f\u4f1a\u793e\u5171\u7acb\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u300c2025\u5e743\u6708\u671f \u7b2c3\u56db\u534a\u671f\u6c7a\u7b97\u8aac\u660e\u8cc7\u6599\u300d\uff082025\u5e742\u670818\u65e5\u767a\u8868\uff09<\/a><\/p>\n\n\n\n<p>\u904b\u55b6\u8cbb\u7528\u304c\u4e0a\u6607\u3057\u3066\u3044\u308b\u72b6\u6cc1\u3067\u3059\u304c\u3001\u4eba\u4ef6\u8cbb\u3001\u98df\u6750\u8cbb\u3001\u30ea\u30cd\u30f3\u8cbb\u3084\u6e05\u6383\u8cbb\u306a\u3069\u3092\u6291\u5236\u3057\u306a\u304c\u3089\u3001ADR\u306e\u9069\u6b63\u4fa1\u683c\u306e\u5fb9\u5e95\u3092\u7528\u3044\u3066\u5438\u53ce\u3057\u3066\u3044\u304f\u65b9\u91dd\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5e1d\u56fd\u30db\u30c6\u30eb<\/h4>\n\n\n\n<p>\u5e1d\u56fd\u30db\u30c6\u30eb\u6771\u4eac\u306f2023\u5e74\u5ea6\u3001ADR\u304c63,058\u5186\u3001OCC\u304c64.8%\u3068\u524d\u5e74\u304b\u3089\u3044\u305a\u308c\u3082\u4e0a\u6607\u3057\u3001RevPAR\u306f\u7d0440,880\u5186\u3068\u63a8\u5b9a\u3055\u308c\u307e\u3059\u3002\u5927\u962a\u3082ADR\u304c28,442\u5186\u3001OCC\u304c49.5%\u3068\u3068\u3082\u306b\u56de\u5fa9\u50be\u5411\u306b\u3042\u308a\u3001RevPAR\u306f\u7d0414,070\u5186\u3002\u4e21\u65bd\u8a2d\u3068\u3082\u306b\u30b3\u30ed\u30ca\u798d\u304b\u3089\u306e\u7740\u5b9f\u306a\u9700\u8981\u56de\u5fa9\u304c\u3046\u304b\u304c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"724\" src=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.56.51-1024x724.png\" alt=\"\" class=\"wp-image-1177\" srcset=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.56.51-1024x724.png 1024w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.56.51-300x212.png 300w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.56.51-768x543.png 768w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.56.51-1536x1086.png 1536w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.56.51.png 1938w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.imperialhotel.co.jp\/system\/files\/file\/2024-05\/733e163d98dfb109bf7cd00947aaa1af.pdf\" 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srcset=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.56.11-1024x766.png 1024w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.56.11-300x224.png 300w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.56.11-768x574.png 768w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.56.11-1536x1148.png 1536w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-04-16-13.56.11.png 1854w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/ssl4.eir-parts.net\/doc\/6547\/ir_material_for_fiscal_ym\/172853\/00.pdf\" 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class=\"wp-block-image size-large\"><a href=\"https:\/\/aipass.jp\/download\/3minute-guide-aipass-for-hotels\/\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"362\" src=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b3\u30e9\u30e0\uff08DW\uff09-1024x362.jpg\" alt=\"\" class=\"wp-image-1152\" srcset=\"https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b3\u30e9\u30e0\uff08DW\uff09-1024x362.jpg 1024w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b3\u30e9\u30e0\uff08DW\uff09-300x106.jpg 300w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b3\u30e9\u30e0\uff08DW\uff09-768x272.jpg 768w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b3\u30e9\u30e0\uff08DW\uff09-1536x544.jpg 1536w, https:\/\/hotel.aipass.jp\/column\/wp-content\/uploads\/sites\/2\/2025\/05\/\u30b3\u30e9\u30e0\uff08DW\uff09.jpg 2000w\" 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